Value what you do

“When you undervalue what you do the world will undervalue who you are.” Suze Orman, American financial guru and author

Here are three ways of expressing a similar sentiment in a different way:
1) If other people are charging $100 for something and you only charge $10, your customer will wonder what is wrong with what you have to offer.
2) If you pay 20 cents for a pen, you don’t care who you lend it to; if you pay $200 you make sure you get it back.
3) If you buy an authentic Gucci™ product and it comes wrapped in a branded paper bag with a ribbon you will probably keep the bag and the ribbon; if you buy a cheap knock-off product and it comes wrapped in a paper bag with a ribbon you will probably chuck the wrapping out.

Jane Francis is the author of "Price Yourself Right”. She is available as a coach, trainer and workshop leader to help sales teams and companies pitch and present their price with creativity and confidence. To find out more buy the book here.