Over the next six months I will blog a tip every couple of days. Here's today's tip:
Always remember that if your competition can sell at those low prices [and go out of business]—you can to.
Do you sometimes wonder how your competition can afford to sell at such low prices? The truth is often they can't ... often the low prices are a sign that they need the cash flow [to pay their suppliers and staff without which they wouldn't even have a business]. The low prices are a last ditch attempt at survival—and you don't want to join them!
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