Does not charging what you are worth make you feel safe by reducing the rejection you think you’d get if you charged more?
Rejection is a fact of life. Sometimes you get to be the rejecter; other times you are the rejectee; but in either case, life goes on.
What did you do last time you bought a car? Did you buy the first one you looked at, or did you look around a bit, read the papers, surf the internet and get your “eye” in on price? Would you get more than one quote if you were printing a large run of brochures to drop in letter boxes in your area?
Some companies have a policy of asking for three quotes; that means two quotes are going to be unsuccessful—boo hoo—but it’s not personal.
©2006 Jane Francis is the author of Price Yourself Right: A guide to charging what you are worth (ISBN: 0-595-38601-6) available at Barnes and Noble (USA), WH Smith (UK) or online at amazon.com
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