For many of us Christmas is a time of much chocolate so I couldn't resist directing you to this amazing article about two Canadian accountants who set up a business selling some of the world's most expensive chocolate. I first read about it at Seth Godin's blog in a post with the interesting title 'Sneetchcraft'.
If you go to the Dallasfood.org source article about the worth of Noka chocolate, you will find a cautionary tale about being authentic and honest about who you are and what you stand for. You will also read a ten part article about how your customer and critics are no fools, and the lengths they may go to to keep you honest. You will probably also learn a lot about chocolate .... well worth reading.
Merry Christmas and Happy New Year to you. See you in 2007!
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